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Textbook Marketing

Advertising Concept Book: Think Now, Design Later 3e

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter o..

$NZ 54.50 $NZ 60.00 Ex Tax: $NZ 54.50

Advertising Effect, The : How to Change Behaviour

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across ..

$NZ 51.50 $NZ 56.99 Ex Tax: $NZ 51.50

Advertising: An Integrated Marketing Communication Perspective
Bringing Products Services & Brands To Market

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$NZ 87.50 Ex Tax: $NZ 87.50

Consumer Behavior : Buying, Having, and Being 11E SLIGHT DAMAGE SPECIAL PRICE

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape ..

$NZ 99.50 $NZ 147.50 Ex Tax: $NZ 99.50

Customer Relationship Management: Concepts and Technologies 3E

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM prac..

$NZ 56.99 $NZ 141.00 Ex Tax: $NZ 56.99

Essentials Of Marketing Research 4E

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$NZ 185.50 Ex Tax: $NZ 185.50

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

$NZ 169.50 Ex Tax: $NZ 169.50

Marketing 13E

Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 159.50 Ex Tax: $NZ 159.50

Marketing 9E

TodayÆs marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australi..

$NZ 159.50 Ex Tax: $NZ 159.50

Marketing Strategy and Competitive Positioning 6E

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing stra..

$NZ 127.50 Ex Tax: $NZ 127.50

Multivariate Data Analysis

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

$NZ 163.50 Ex Tax: $NZ 163.50

New Products Management 11e

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marke..

$NZ 189.50 Ex Tax: $NZ 189.50

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 5E

This edition for sale in USA and Canada only. The book that has helped more than 150,000 students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or the..

$NZ 116.50 Ex Tax: $NZ 116.50

Services Marketing: Concepts, Strategies, & Cases 5E

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structu..

$NZ 229.50 Ex Tax: $NZ 229.50

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

$NZ 47.06 Ex Tax: $NZ 47.06

Sports Marketing: A Strategic Perspective, 5th Edition

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It..

$NZ 166.50 Ex Tax: $NZ 166.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

$NZ 124.50 Ex Tax: $NZ 124.50

Storyscaping: Stop Creating Ads, Start Creating Worlds

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes..

$NZ 44.50 Ex Tax: $NZ 44.50

Writing Guidelines for Business Students 5E

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$NZ 69.50 Ex Tax: $NZ 69.50

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