For courses in entrepreneurship.
A Comprehensive Guide to Business Ventures
Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to succe..
For courses in entrepreneurship.
Teach the entrepreneurial process through real-world examples
Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,..
Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 4e is the most authoritative, cutting-edge book for operations management MBAs. The book d..
Packed with cutting-edge coverage that includes the latest theory and practices from the field, QUALITY AND PERFORMANCE EXCELLENCE, 8e has three primary objectives: familiarize students with the basic..
For undergraduate students in business, management and psychology, as well as those studying for professional qualifications.
Gain a clear and authoritative introduction to human behaviour..