Ideal for those with a minimum of mathematical and statistical knowledge, "Business Research Methods and Statistics Using SPSS" provides an easy to follow approach to understanding and using quantitat..
Effective communication is at the heart of any successful human endeavour. This timely new edition of the highly successful Communication: Organisation and Innovation shows how innovative methods of c..
How are you learning about the most important, essential, and current concepts of information technology? Computing Essentials 2017 allows you to Make IT Work for You through relevant explorations, et..
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape ..
The fifth edition of Economic Concepts and Applications continues to echo the great nineteenth-century economist, Alfred Marshall, who said that economics is 'a study of mankind in the ordinary busine..
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or ..
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide ..
Leadership & Management: Theory & Practice by Kris Cole is the essential resource for students completing the Diploma of Leadership and Management BSB51915, and Certificate IV in Leadership and Manage..
Endorsed by the Australian Human Resources Institute (AHRI - the national association representing human resource and people management professionals), Managing Human Resources 4th edition presents a ..
The complexities of change in today's business environment can be overwhelming for organisations. The pressures of deregulation, privatisation, tax change, social renewal and globalisation have compel..
Principles of Accounting introduces students to the general principles and concepts of accounting, including budgeting as well as the analysis and interpretation of financial reports. This very readab..
Principles of Law for New Zealand Business Students is designed for students of the commercial law paper in the New Zealand Diploma in Business and those taking introductory law courses for business d..
Once again, Principles of Managerial Finance brings you a user friendly text with strong pedagogical features and an easy-to-understand writing style. The new edition continues to provide a proven lea..
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the i..
Learn Principles of Selling YOUR Way with SELL 5! SELL 5's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidat..
This market-leading and pioneering core textbook outlines the essential principles in strategic HRM and provides students with an understanding of how HR strategies vary across a variety of contexts. ..
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? T..