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Marketing

Advertising Effect, The : How to Change Behaviour

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across ..

$NZ 51.50 $NZ 56.99 Ex Tax: $NZ 51.50

Advertising: An Integrated Marketing Communication Perspective
Bringing Products Services & Brands To Market

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$NZ 87.50 Ex Tax: $NZ 87.50

Business Marketing Management: B2B, EMEA Adaptation

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a so..

$NZ 149.50 Ex Tax: $NZ 149.50

Business Research Methods and Statistics Using SPSS

Ideal for those with a minimum of mathematical and statistical knowledge, "Business Research Methods and Statistics Using SPSS" provides an easy to follow approach to understanding and using quantitat..

$NZ 112.50 Ex Tax: $NZ 112.50

Business-to-Business Marketing

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: * More coverage ..

$NZ 141.50 Ex Tax: $NZ 141.50

Consumer Behavior : Buying, Having, and Being 11E SLIGHT DAMAGE SPECIAL PRICE

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape ..

$NZ 99.50 $NZ 147.50 Ex Tax: $NZ 99.50

Customer Relationship Management: Concepts and Technologies 3E

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM prac..

$NZ 141.50 Ex Tax: $NZ 141.50

Discovering Statistics Using IBM SPSS Statistics

Unrivalled in the way it makes the teaching of statistics compelling and accessible to even the most anxious of students, the only statistics textbook you and your students will ever need just got bet..

$NZ 145.50 Ex Tax: $NZ 145.50

Essentials of Marketing Research 3E

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools..

$NZ 181.50 Ex Tax: $NZ 181.50

Essentials Of Marketing Research 4E

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$NZ 185.50 Ex Tax: $NZ 185.50

Essentials of Services Marketing 2e

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The..

$NZ 156.50 Ex Tax: $NZ 156.50

First Course in Applied Statistics with Applications in Biology, Business and the Social Sciences 2E

A First Course in Applied Statistics by Megan J. Clark and John A. Randal, now in its second edition, is specifically tailored to the needs of biology, business and social science students and is desi..

$NZ 91.50 Ex Tax: $NZ 91.50

Food & Beverage Management 5E

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explore..

$NZ 92.50 Ex Tax: $NZ 92.50

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Ca..

$NZ 96.50 Ex Tax: $NZ 96.50

How to Write a Marketing Plan

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting..

$NZ 27.99 Ex Tax: $NZ 27.99

International Marketing : An Asia-Pacific Perspective 5E

International Marketing, 5e is the only text written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the Europe..

$NZ 47.80 $NZ 132.99 Ex Tax: $NZ 47.80

International Marketing: An Asia-Pacific Perspective 6e

International Marketing, 6E is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and ..

$NZ 166.50 Ex Tax: $NZ 166.50

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

$NZ 169.50 Ex Tax: $NZ 169.50

International Marketing: Asia Pacific Edition 3E

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$NZ 169.50 Ex Tax: $NZ 169.50

Marketing 13E

Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 159.50 Ex Tax: $NZ 159.50

Marketing 9E

TodayÆs marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australi..

$NZ 159.50 Ex Tax: $NZ 159.50

Marketing : Real People, Real Choices

A celebration of the best of New Zealand marketing! Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real..

$NZ 142.50 Ex Tax: $NZ 142.50

Marketing Research : An Applied Orientation 6e Global

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergr..

$NZ 166.50 Ex Tax: $NZ 166.50

Marketing Strategy and Competitive Positioning 6E

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing stra..

$NZ 127.50 Ex Tax: $NZ 127.50

Marketing: Creating & Delivering Value

Quester and McGuigan's text has evolved from the traditional 4 Ps, embracing new shifts and trends in the industry and taking introductory students on an exploration of marketing with unprecedented vi..

$NZ 189.50 Ex Tax: $NZ 189.50

Marketing: Real People, Real Choices, Global Edition

Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyd..

$NZ 143.50 Ex Tax: $NZ 143.50

MKTG2: Asia Pacific Edition

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by ..

$NZ 103.50 Ex Tax: $NZ 103.50

Mktg3 with Student Resource Access 12 Months Asia-Pacific Edition
Multivariate Data Analysis

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

$NZ 159.50 Ex Tax: $NZ 159.50

New Products Management 11e

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marke..

$NZ 189.50 Ex Tax: $NZ 189.50

New Venture Creation: Entrepreneurship for the 21st Century: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book present..

$NZ 197.50 Ex Tax: $NZ 197.50

Research Design : Qualitative, Quantitative & Mixed Methods Approaches 3E

The Third Edition of the bestselling text "Research Design" enables readers to compare three approaches to research - qualitative, quantitative, and mixed methods - in a single research methods text. ..

$NZ 124.50 Ex Tax: $NZ 124.50

Sell 4

Created by the continuous feedback of a "student-tested, faculty-approved" process, SELL 4 delivers an engaging and accessible solution that is proven to improve retention and outcomes...

$NZ 102.50 Ex Tax: $NZ 102.50

Sell 5

Learn Principles of Selling YOUR Way with SELL 5! SELL 5's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidat..

$NZ 119.50 Ex Tax: $NZ 119.50

Services Marketing: Concepts, Strategies, & Cases 5E

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structu..

$NZ 229.50 Ex Tax: $NZ 229.50

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

$NZ 47.06 Ex Tax: $NZ 47.06

Sports Marketing: A Strategic Perspective, 5th Edition

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It..

$NZ 166.50 Ex Tax: $NZ 166.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

$NZ 124.50 Ex Tax: $NZ 124.50

Storyscaping: Stop Creating Ads, Start Creating Worlds

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes..

$NZ 44.50 Ex Tax: $NZ 44.50

Writing Guidelines for Business Students 5E

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$NZ 69.50 Ex Tax: $NZ 69.50

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