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Advertising: An Integrated Marketing Communication Perspective



$NZ 39.99 $NZ 159.00 Ex Tax: $NZ 39.99

Essentials Of Marketing Research 4E



$NZ 29.99 $NZ 250.00 Ex Tax: $NZ 29.99

Essentials of Services Marketing 2e

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The..


$NZ 19.99 $NZ 156.50 Ex Tax: $NZ 19.99

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..


$NZ 189.50 Ex Tax: $NZ 189.50

Multivariate Data Analysis 7RE

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..


$NZ 39.99 $NZ 169.50 Ex Tax: $NZ 39.99

New Products Management 11e

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marke..


$NZ 19.99 $NZ 212.75 Ex Tax: $NZ 19.99

New Venture Creation: Entrepreneurship for the 21st Century: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book present..


$NZ 26.99 $NZ 185.00 Ex Tax: $NZ 26.99


Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors..


$NZ 2.99 $NZ 102.95 Ex Tax: $NZ 2.99

Services Marketing

Services Marketing helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marke..


$NZ 16.99 $NZ 134.99 Ex Tax: $NZ 16.99

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..


$NZ 49.50 $NZ 59.99 Ex Tax: $NZ 49.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..


$NZ 43.99 $NZ 115.99 Ex Tax: $NZ 43.99

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