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Marketing

Advertising Effect, The : How to Change Behaviour

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across ..

$NZ 42.50 $NZ 48.99 Ex Tax: $NZ 42.50

Advertising: An Integrated Marketing Communication Perspective
Customer Relationship Management: Concepts and Technologies 3E

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM prac..

$NZ 56.99 $NZ 141.00 Ex Tax: $NZ 56.99

Essentials Of Marketing Research 4E

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$NZ 184.50 $NZ 213.15 Ex Tax: $NZ 184.50

Essentials of Services Marketing 2e

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The..

$NZ 49.99 $NZ 156.50 Ex Tax: $NZ 49.99

First Course in Applied Statistics with Applications in Biology, Business and the Social Sciences 2E

A First Course in Applied Statistics by Megan J. Clark and John A. Randal, now in its second edition, is specifically tailored to the needs of biology, business and social science students and is desi..

$NZ 93.50 Ex Tax: $NZ 93.50

International Marketing: An Asia-Pacific Perspective 6e

International Marketing, 6E is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia-Pacific region, the European Union, and ..

$NZ 49.99 $NZ 166.50 Ex Tax: $NZ 49.99

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

$NZ 173.50 Ex Tax: $NZ 173.50

Marketing 13E

Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 159.50 Ex Tax: $NZ 159.50

Marketing Management 5E

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING MANAGE..

$NZ 175.50 Ex Tax: $NZ 175.50

Marketing Research : An Applied Orientation 6e Global

This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergr..

$NZ 166.50 Ex Tax: $NZ 166.50

Marketing Strategy and Competitive Positioning 6E

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing stra..

$NZ 127.50 Ex Tax: $NZ 127.50

Marketing: Real People, Real Choices, Global Edition

Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyd..

$NZ 57.40 $NZ 143.50 Ex Tax: $NZ 57.40

Multivariate Data Analysis 7RE

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

$NZ 163.50 Ex Tax: $NZ 163.50

New Products Management 11e

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marke..

$NZ 179.50 Ex Tax: $NZ 179.50

New Venture Creation: Entrepreneurship for the 21st Century: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book present..

$NZ 187.50 Ex Tax: $NZ 187.50

Promo2

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors..

$NZ 14.99 $NZ 102.95 Ex Tax: $NZ 14.99

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches 5E

This edition for sale in USA and Canada only. The book that has helped more than 150,000 students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or t..

$NZ 114.50 Ex Tax: $NZ 114.50

Services Marketing: Concepts, Strategies, & Cases 5E

Examine the use of services marketing as a competitive tool from a uniquely broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structu..

$NZ 89.99 $NZ 219.95 Ex Tax: $NZ 89.99

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

$NZ 50.50 Ex Tax: $NZ 50.50

Sports Marketing: A Strategic Perspective, 5th Edition

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It..

$NZ 174.50 $NZ 184.00 Ex Tax: $NZ 174.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

$NZ 127.50 Ex Tax: $NZ 127.50

Storyscaping: Stop Creating Ads, Start Creating Worlds

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes..

$NZ 49.50 $NZ 53.99 Ex Tax: $NZ 49.50

Writing Guidelines for Business Students 5E

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$NZ 72.50 Ex Tax: $NZ 72.50

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