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MKTG2: Asia Pacific Edition

MKTG2: Asia Pacific Edition

  • Author: Lamb, Charles W.
  • ISBN: 9780170193566
  • Availability: Not in stock: we’ll order it in
$NZ 103.50 Ex Tax: $NZ 103.50
A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text.

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