Doing Research in Business and Management
- Author: Saunders, Mark N. K.
- ISBN: 9781292133522
- Availability: In Stock
$NZ 89.50 Ex Tax: $NZ 89.50
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear tables and diagrams makes it highly accessible. `Definition' boxes explain key terms and `Research in practice' boxes show how the research is used in real life, making this the book you need to successfully complete your project.